Sexism In Popular Game Sites

Posted: October 17, 2010 in Uncategorized


For my first blog entry I am going to be focusing on Sexist video game sites, specifically IGN Entertainment.  IGN was awarded as #1 in the gaming information category in 2010. If they weren’t powerful enough already, they also own the popular men’s site Askmen as well as the gaming site Gamespy.

There’s no doubt that IGN is an influential site for gamers out there.  Their site provides a convenient way for gamers to read game reviews, cheats, strategies and news. When someone looks at the website it looks like a normal gaming source. As a gamer, I always went there to look for whatever I needed.

What I discovered was that IGN really doesn’t seem to care about the women population of gamers. It becomes apparent when people actually take the time to look at their site. For example, their mission statement is:

Guys? We could argue semantics all day but they put the word “guy” there for a reason. After doing further digging IGN continued to say, “Our premium gaming & entertainment content attracts the largest concentration of 18-34 year old men online, which means that 1 in 4 US men online are engaged with our brand-names like IGN and AskMen. Worldwide, our reach is over 40 million unique visitors, including our sites in the U.K., Australia and Germany…”

Furthermore, under IGN’s press releases they do not mention women unless it is to provide the results for sexiest women polls.

According to the Entertainment Software Association,“Forty percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (33 percent) than boys age 17 or younger (20 percent).”

    Why isn’t IGN tapping into this population? Why is there target audience men? From what their site reads, IGN thinks men are where the money is at. Because men are the more predominant audience on the internet, that’s where IGN wants to invest their  time and effort. Never mind the growing number of women gamers.

    I will give IGN this much; they at least put this sexist information out there for everyone to see. However, at a glance, it isn’t obvious enough for women who come to the site like I did. It’s once you do a little digging that women will realize how unwelcome they really are.


    1. […] Critique of IGN’s mission statement and exclusion of women […]

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